Fans flocked to sites like Hulu.com and got caught up in summertime webisodes from shows like The Office and Heroes.
But the Internet clearly isn't just impacting entertainment; it affects all communications areas. In the multicultural space, PR pros are looking online, specifically to attract a younger generation, which is increasingly diverse.
The LGBT community also saw a busy 2008, especially with the California Supreme Court overruling a ban on same-sex marriage in May. But that ruling didn't last long, as the passing of Proposition 8 during the 2008 election eliminated the right of same-sex couples to marry. Communications played a big part on both sides of the issue and will continue to in 2009.
As 2008 ends, the LGBT community is still rallying in support of same-sex marriage; multi-cultural consumers are a hot PR topic; and the Screen Actors Guild is preparing a strike vote after contract talks fell through.
No one knows which way things will fall in 2009. The one certainty is that the Internet will still be playing a major role.
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