BOOK REVIEW: Smoking out realities of a PR pro's life

Nick Naylor, chief spokesman for the semi-fictional Academy of Tobacco Studies, is the dark master of spin.

Nick Naylor, chief spokesman for the semi-fictional Academy of Tobacco Studies, is the dark master of spin.

He can stun a Clean Lungs conference into silence with a few words about the First Amendment rights of the poor, embattled tobacco companies. He can win over an Oprah audience by turning the tables on those evil health professionals who only care about their (gasp!) budgets. And he really, really loves to smoke. But when "terrorists" almost kill Nick with several boxes of nicotine patches, he becomes the US' most sympathetic figure - and he winds up on the wrong side of his own spin. Though a few years removed from when its was originally published, this quick read is worth a look from anybody who has ever had to "reframe a conversation." They will recognize and laugh at themselves in this brilliant, morally complex portrayal of a good guy in a rough business. As one of the more savage political strategists once told PRWeek, "This is the most accurate portrayal I've ever seen of what I do all day." ------- Title Thank You for Smoking Author Christopher Buckley Publisher HarperPerennial, New York, 272 pages

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