Former Bruins star taps WSW to head PR for foundation

CAMBRIDGE, MA: The Cam Neely Foundation, a nonprofit dedicated to helping families cope with cancer, has selected Weber Shandwick Worldwide as its first-ever agency of record.

CAMBRIDGE, MA: The Cam Neely Foundation, a nonprofit dedicated to helping families cope with cancer, has selected Weber Shandwick Worldwide as its first-ever agency of record.

Run out of WSW's Boston office, the five-person team will serve as a voice for Cam Neely, former Boston Bruins star, and promote fundraising events. Most immediately, the team will draw attention to a casino night, which is also being supported by Denis Leary and Michael J. Fox. Proceeds will go to charities championed by the three stars.

Citing the foundation's lack of an in-house PR team, Jamie Parker, president of WSW's Boston office, said, "They reached a point where they knew they needed to invest in communications to raise awareness about the work they do."

Neely and his siblings formed the foundation following the loss of their parents to cancer.

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