Foray into film has Klores headed to Sundance fest

LOS ANGELES: Dan Klores, founder of the eponymous New York PR firm, has added another title to his card: filmmaker.

LOS ANGELES: Dan Klores, founder of the eponymous New York PR firm, has added another title to his card: filmmaker.

Klores' first documentary, The Boys of 2nd Street Park, debuts at the Sundance Film Festival later this month, and has been purchased by Showtime.

The film centers on a group of men Klores and his directing partner, advertising guru Ron Berger, grew up with in the '50s in the Brighton Beach section of Brooklyn.

"It's a bittersweet film," explained Klores. "We grew up in the innocence of a post-World War II Brooklyn, the sons of immigrants and survivors, and fell in love with one thing: basketball. All of a sudden, (the characters') lives explode into really hard-core drug abuse and music and sex and identity issues. The last part is what happens to these guys, and it's really the microcosm of a generation."

While Boys marks Klores' directing debut, it is not his first foray into film. He was the executive producer of the Robert DeNiro movie City by the Sea.

"I've been in the (PR) business for 20 years, and I love what I do, but my creativity has been used for clients, and now to do something that I felt passionate about for different reasons is very rewarding," said Klores of his new venture. However, he added that his PR background was helpful in completing Boys.

"I've built a lot of great relationships," he said. "I was able to call upon many of the people I've met (in PR), and ask them to come in and give me their notes."

Klores will not be involved with the film's promotion. He hired independent practitioner Julie Yaeger for that job.

"I'm not going near the PR. I'm not even touching it. It's the same reason I'm not in the film. Its too self-serving," he said.

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