SAN JOSE, CA: The Silicon Valley Manufacturing Group (SVMG) has tapped Burson-Marsteller to provide pro bono PR services.
Hewlett-Packard cofounder David Packard started the SVMG in 1977 to involve hi-tech executives in addressing quality-of-life issues such as transportation, education, housing, energy, and the environment.
"David Packard realized that quality-of-life issues have a direct impact on businesses in Silicon Valley," said Anthony Marek, SVMG communications director. "If the quality of life is good, that makes happy families, which leads to happy workers who are more productive. What's good for happy families is good for the economy."
Albert Durig, chairman of Burson's hi-tech practice, said taking on this pro bono work allows the agency to give back to the community.
"Supporting them is a great way to support the community," said Durig.
"It's a great way to have our people and business involved in the community."