BOOK REVIEW: A delicious ode to simpler PR times

The self-described "unofficial king of culinary PR," author and PR pioneer Leo Pearlstein charts his history through the early days of TV and film publicity in Celebrity Stew.

The self-described "unofficial king of culinary PR," author and PR pioneer Leo Pearlstein charts his history through the early days of TV and film publicity in Celebrity Stew.

For those tired of modern PR's frantic pace, Pearlstein's nostalgic stories about promoting food products in the '50s and '60s using stars like Jayne Mansfield and Groucho Marx provides a glimpse into a simpler time before Hollywood icons realized the cash value of endorsements. For example, Pearlstein tells of how he convinced Mansfield to pose in revealing outfits with a barbequed turkey for his long-time client, The California Turkey Advisory Board, in exchange for a few dozen birds. Though the book often reads like an extended conversation with an elderly relative, it is entertaining for its campy sentimentality. It also serves as a reminder of how sophisticated audiences have become since the advent of TV. While the PR lessons are too simplistic to make the book a valuable source of advice, it is still a fun look at how entertainment PR has evolved. ----- Title Celebrity Stew Author Leo Pearlstein Publisher Hollywood Circle Press, 230 pages

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.