Burrelle's and Luce shed light on their imminent merger

LIVINGSTON, NJ and MESA, AZ: Two major players in the press clipping area, Burrelle's Information Services and Luce Press Clippings, are in the process of planning a merger, according to the companies' respective CEOs, Robert Waggoner and William French.

LIVINGSTON, NJ and MESA, AZ: Two major players in the press clipping area, Burrelle's Information Services and Luce Press Clippings, are in the process of planning a merger, according to the companies' respective CEOs, Robert Waggoner and William French.

The union, which will happen "very slowly" according to French, has the overall goal of becoming the world's largest clipping service. Currently, Bacon's is the only other comparable service in the US - in terms of offerings and size - to Burrelle's and Luce. French also cited enhancing efficiencies and introducing new technologies as reasons for the deal.

Richard Weiner, a PR consultant for Luce who has been involved in the merger negotiations, said the two privately owned companies have been in discussions about coming together for quite some time. Acknowledging it will occur at some point this year, Weiner said that no specific date has been determined yet.

Weiner reported that Burrelle's and Luce initially plan to retain their existing locations and staff, but added, "You never know what will happen when two companies merge."

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