SAN MATEO, CA: Siebel Systems has ended its four-year relationship with Access Communications, selecting PR.com as its new US agency of record.
Siebel began its search in early December, issuing an RFI to more than a dozen agencies. "PR.com's enterprise-software experience was extremely impressive," said Clay Helm, Siebel's senior manager of PR. "We wanted a team of seasoned, smart, strategic, and results-oriented professionals with a broad knowledge of enterprise software and the CRM marketplace.PR.com has that.
"We're excited to have a new partner moving forward," she added. "We're currently the market leader, and PR plays an important role in that."
Megan McKenzie, president of PR.com, said that she wants to help Siebel tell its story, and make sure the enterprise-software market is aware of everything Siebel has to offer.
"It's a diverse and competitive market," she said. "We want to position them well, and help them further their success."