TOY BOX: The time is always right for a cool clock

I admit it. I'm one of those dudes who buys Ginzu knives at 3am. So I got myself an Atomix clock.

I admit it. I'm one of those dudes who buys Ginzu knives at 3am. So I got myself an Atomix clock.

Atomix clocks are synchronized to an official "US clock" at the National Institute of Standards and Technology. They are supposed to automatically update daily by an AM signal. Atomix will be a cool addition to your desk. It looks like a satellite-enhanced groovy techno product. After I set mine manually, I saw its best feature: the "light" smack-down button on the top. And how about the "wave" button? You push and a satellite graphic goes looking for the correct time. Then it allegedly corrects itself. So far, it never has. Primex, its maker, has announced that for "greater reliability" it's got a New Wireless Master-Satellite Time System. This captures time via GPS signal and rebroadcasts it via FM. I'm not holding my breath. For fun: www.clocks4schools.com. Check the time. You'll be running late. Any questions? Write us at toybox@rlmPR.com.
  • Richard Laermer is author of the just-released Full Frontal PR (www.fullfrontalpr.com) and CEO of RLM Public Relations (www.rlmPR.com). ----- Price $77.99; not cheap, but time is money. $29 for the smaller atomic travel version Cool Factor Yes it is called an "Atomic Clock" - not after the Blondie song. You can also buy sports/mesh watches and a wall clock. I prefer Timex. It's bomb proof. Atomic-bomb proof, perhaps?

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