NEWS IN BRIEF: Liebert picks LSY as PR agency

COLUMBUS, OH: Liebert, a subsidiary of Emerson that markets environmental control systems and other monitoring equipment, has picked Lord Sullivan & Yoder (LSY) as its PR agency of record. Annual fees are expected to exceed $250,000. LSY beat out Fleishman-Hillard for the account. LSY expects to have a five-person team on the account, which will involve b-to-b efforts at trade shows, trade media relations, and creation of white papers and technical articles.

COLUMBUS, OH: Liebert, a subsidiary of Emerson that markets environmental control systems and other monitoring equipment, has picked Lord Sullivan & Yoder (LSY) as its PR agency of record. Annual fees are expected to exceed $250,000. LSY beat out Fleishman-Hillard for the account. LSY expects to have a five-person team on the account, which will involve b-to-b efforts at trade shows, trade media relations, and creation of white papers and technical articles.

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