NEWS IN BRIEF: PRtrak launches tool

PHILADELPHIA: PRtrak has launched an online measurement tool that shows impressions and media values for the top 10,000 websites. The new database integrates audience data from comScore Media Metrix with cost information from SQAD, a media-cost forecaster. The tool is available for approximately $150 a month.

PHILADELPHIA: PRtrak has launched an online measurement tool that shows impressions and media values for the top 10,000 websites. The new database integrates audience data from comScore Media Metrix with cost information from SQAD, a media-cost forecaster. The tool is available for approximately $150 a month.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.