JS2 named AOR for coffee franchise, LA movie theaters

LOS ANGELES: JS2 Communications has signed a prominent theater chain and a growing coffee franchise to agency-of-record deals.

LOS ANGELES: JS2 Communications has signed a prominent theater chain and a growing coffee franchise to agency-of-record deals.

The two-year-old boutique agency signed Pacific Theaters last month.

Pacific operates two of Los Angeles' newest and most high-profile film venues: The ArcLight Cinema in Hollywood, and the Grove Cinemas in central Los Angeles.

Since opening last year, both locations have established themselves as entertainment-industry favorites for premieres.

JS2 will focus its efforts on a branding campaign.

"It's about promoting them as a family-run and family-operated business, and it's about really bringing them to the forefront of a new movie experience," said JS2 CEO Jeff Smith.

JS2 also signed Coffee Bean and Tea Leaf, a popular franchise with locations in Southern California, Nevada, Arizona, and Asia. The company currently has plans to expand.

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