Rogers wins CA deal as Ogilvy withdraws

LOS ANGELES: Rogers & Associates has won final approval for a multimillion-dollar state contract after the Sacramento office of Ogilvy PR withdrew a protest over the RFP process.

LOS ANGELES: Rogers & Associates has won final approval for a multimillion-dollar state contract after the Sacramento office of Ogilvy PR withdrew a protest over the RFP process.

In early February, Ogilvy's Deen & Black division filed a protest regarding the $5 million, two-year contract from the California State Water Resources Control Board for a campaign to raise awareness about storm-water runoff.

Ogilvy placed first during the RFP, but the contract was given to Rogers, which was awarded a 5% handicap for qualifying as a small business. Ogilvy objected, but later dropped the protest, citing fears that state budget concerns would prevent the RFP from being reissued if the protest was successful.

Rogers president Lynn Doll stressed that her company has experience with both water issues and state contracts, and won the account on merit.

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