BOOK REVIEW: Risk is certain to help all who read it

Do cell phones cause cancer? Am I likely to get sick from air pollution? PR professionals who deal with such questions will certainly want a copy of this book written by David Ropeik and Dr. George Gray, both with the Harvard Center for Risk Analysis.

Do cell phones cause cancer? Am I likely to get sick from air pollution? PR professionals who deal with such questions will certainly want a copy of this book written by David Ropeik and Dr. George Gray, both with the Harvard Center for Risk Analysis.

Risk takes a straightforward look at some 50 real or alleged hazards, and rates each for probability and impact. Many embattled industries can find aid and comfort in these pages, as long as they are willing to put all the scientific cards on the table. What are the most worrisome risks? Turns out that it's not asbestos or pesticides, but it's heart disease, tobacco, guns, and medical errors. This book was written simply enough to appeal to consumers because, as Ropeik notes, "frightened people make bad choices." So do uninformed reporters, policy-makers, NGOs, and judges. They all need to read Risk. ----- Title Risk: A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You Authors David Ropeik and George Gray Publisher Mariner Books, 485 pages

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