BOOK REVIEW: PR savvy wins the battle in Bush at War

They say truth is the first casualty of war, and Bush at War bolsters that cliche. An intimate account of the Bush White House's journey from September 11 to war in Afghanistan, the book is a study in crisis PR at the highest level.

They say truth is the first casualty of war, and Bush at War bolsters that cliche. An intimate account of the Bush White House's journey from September 11 to war in Afghanistan, the book is a study in crisis PR at the highest level.

Woodward portrays Bush as more PR-savvy than most may think. Bush recalls Vietnam and the divisions caused by waging an unpopular war. He also recalls Bill Clinton's unwillingness to take military action that didn't meet with vast public approval. Woodward deftly shows how the two extremes produce a government determined to keep public opinion on its side, but not above glossing over the occasional fact in order to make that happen. But perhaps the most instructive thing about Bush at War PR-wise is how Woodward's view was clearly skewed in favor of those to whom he was granted the most access. Colin Powell's cooperation with Woodward - and Donald Rumsfeld's resistance - already the stuff of legend in DC, really shows. The lesson? If Woodward pens a book on you, return the call. ----- Title Bush at War Author Bob Woodward Publisher Simon & Schuster, 400 pages

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