New consultancy launched by vets of WS and McCann

PROVIDENCE, RI: Cathy Lugbauer, Weber Shandwick's former COO, and Lois Kelly, former CEO of McCann Erickson's interactive unit Thunder House, have formed consulting firm Kelly & Lugbauer, which will help corporate communications departments improve efficiency though technology.

PROVIDENCE, RI: Cathy Lugbauer, Weber Shandwick's former COO, and Lois Kelly, former CEO of McCann Erickson's interactive unit Thunder House, have formed consulting firm Kelly & Lugbauer, which will help corporate communications departments improve efficiency though technology.

"The bar needs to be raised in terms of communications professionals knowing about the available technologies for evaluating what is and isn't working in their operations," said Lugbauer.

Kelly & Lugbauer offers a suite of tools designed to maximize performance of internal staff and external agencies, target programs to deliver higher ROI, and automate low-value activities for cost savings. The Q3 Agency Performance Tuner, which assesses work done by outside PR firms, has received "mixed reviews from the agency world," said Lugbauer.

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