PR21 snatches up Berard to head its Bay Area outpost

SAN FRANCISCO: John Berard will leave FitzGerald Communications later this month to run PR21's Bay Area office. Berard, who is GM of FitzGerald's West Coast operations, is based in its Silicon Valley office. He will move up to San Francisco as MD for PR21.

SAN FRANCISCO: John Berard will leave FitzGerald Communications later this month to run PR21's Bay Area office. Berard, who is GM of FitzGerald's West Coast operations, is based in its Silicon Valley office. He will move up to San Francisco as MD for PR21.

"My mission is to develop - in San Francisco and the West Coast - an offering that matches the full-service profile of the agency overall," said Berard.

PR21 CEO Jerry Epstein called Berard "an outstanding client counselor, a great motivator of staff, someone who can see the big picture, and who has a proven track record." Berard worked with Epstein in the late 1990s when Epstein hired him to work at Fleishman-Hillard.

PR21 SVP Rowan Benecke, who ran the San Francisco office, will continue to work for the agency in a role that has yet to be determined, said Epstein.

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