NEWS IN BRIEF: HealthyEmail selects Ketchum

DALLAS: HealthyEmail, a nonprofit organization created to maximize e-mail use in the healthcare industry, has selected Ketchum to conduct its national launch. Designed to address the problem of physician communication with patients, hospitals, and insurers, the assignment consists of message development, media training, media relations, and event coordination.

DALLAS: HealthyEmail, a nonprofit organization created to maximize e-mail use in the healthcare industry, has selected Ketchum to conduct its national launch. Designed to address the problem of physician communication with patients, hospitals, and insurers, the assignment consists of message development, media training, media relations, and event coordination.

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