Evenflo picks PR21 as agency of record

PIQUA, OH: Evenflo, a maker of baby products, has hired PR21 as its agency of record.

PIQUA, OH: Evenflo, a maker of baby products, has hired PR21 as its agency of record.

The agency will work on raising consumer awareness of Evenflo products in the baby-feeding and child-safety-seat categories. It will also work on revitalizing the company's Snugli brand of baby carriers, said Bridget Brennan, SVP with PR21 in Chicago.

Evenflo had worked with Cleveland firm Liggett-Stashower, but felt PR21 had the consumer experience and understanding of its markets that it needed, said Sarah Anti, GM of playtime products at Evenflo.

"Time and again, we've seen that there's a lot of clutter of information," Anti explained. "Consumers are very confused about baby products."

PR21 will target expectant mothers and women looking to buy baby products for their friends or relatives.

Cathy Yingling, who recently joined PR21 as a VP in Chicago, after leaving Weber Shandwick, will run the account.

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