PRWeek survey reports salary rebound

NEW YORK: Salaries are up 5.2% on average, according to the results of the PRWeek 2003 Salary Survey. The data shows a significant increase over last year, when average salaries were down .22% from 2001.

NEW YORK: Salaries are up 5.2% on average, according to the results of the PRWeek 2003 Salary Survey. The data shows a significant increase over last year, when average salaries were down .22% from 2001.

The largest percentage pay increases were at posts most closely associated with direct client service, such as account executive, where base salaries rose 10.8% on average.

With clients frequently citing staff turnover on their accounts as a big problem, the number may signal an increased focus on maintaining consistency.

"Although client service has always been a mantra of ours," said Judith Harrison, SVP of human resources for Ruder Finn, "the end of the boom years, along with all of the turmoil and uncertainty that have followed, has reinforced the importance of keeping the basics front and center."

Conducted by Impulse Research, the survey polled 2,872 professionals from a range of industries, organizations, and experience levels.

The average salary among those polled was $67,728.

There remains a pay disparity between genders, as men reported earning an average salary more than $20,000 higher than women.

On average, whites also earned more money than non-whites, though the response rate among Asian, black, and Hispanic professionals was significantly less.

- Turn to page 17 for the full results of the survey.

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