Phase Two shuts down as CEOs launch new shop Connecting Point

SAN FRANCISCO: Tech PR firm Phase Two Strategies has closed its doors after 15 years, with co-CEOs William and Christine Boehlke opting to launch new PR agency Connecting Point Communications.

SAN FRANCISCO: Tech PR firm Phase Two Strategies has closed its doors after 15 years, with co-CEOs William and Christine Boehlke opting to launch new PR agency Connecting Point Communications.

"There are two things we want to do that we weren't doing before," explained Christine Boehlke. "We want to offer a broader range of services in addition to PR services, such as helping clients generate and qualify leads, and website development. We also want to go beyond technology companies, into areas such as financial services or healthcare. But we want to work with those companies that use technology to differentiate themselves."

The new agency will allow the Boehlkes to do this by using a partnership structure. While most employees will be salaried, the new structure will enable potential partners with their own practices to join Connecting Point, and receive financial compensation based on how well their respective practices perform.

The new agency will only have an office in San Francisco, while Phase Two Strategies had offices in San Francisco, New York, and Phoenix. Since the New York and Phoenix offices were small, Boehlke said layoffs were minimal.

Phase Two Strategies had $6.8 million in billings in 2001, making it the 56th-largest agency in the US. But it lost its largest and best-known client, PeopleSoft, in June of last year.

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