NEWS IN BRIEF: RFBinder Partners chosen for campaign

NEW YORK: The Electronic Stability Control Coalition, the coalition of Continental Teves and Robert Bosch Corporation, has selected RFBinder Partners to conduct a consumer PR and marketing campaign designed to educate consumers about the safety benefits of electronic stability control systems in passenger cars and light trucks. Electronic stability control refers to an active safety system that enhances vehicle stability in critical situations by analyzing the driver's intention, and comparing it to what the car is actually doing.

NEW YORK: The Electronic Stability Control Coalition, the coalition of Continental Teves and Robert Bosch Corporation, has selected RFBinder Partners to conduct a consumer PR and marketing campaign designed to educate consumers about the safety benefits of electronic stability control systems in passenger cars and light trucks. Electronic stability control refers to an active safety system that enhances vehicle stability in critical situations by analyzing the driver's intention, and comparing it to what the car is actually doing.

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