EAST RUTHERFORD, NJ: CIT, the giant commercial and consumer lending and leasing company, has retained The MWW Group to handle PR and media relations for the company's five core operating groups. The size of the account was not disclosed.
The company's five core units include commercial finance, capital finance, equipment finance, specialty finance, and structured finance.
The bulk of the assignment will involve business-to-business-related media work.
CIT was an operating unit of troubled conglomerate Tyco until last year, when the company was spun off via an IPO.
"We were impressed by MWW's understanding of the diverse set of industries in which we conduct business," said Kelley Gipson, CIT's SVP and director of marketing and corporate communications.
Edelman will still handle CIT's general corporate work.