BOOK REVIEW: Mathis offers recipe for good publicity

Mark Mathis, ex-TV journalist, provides 12 rules you can consistently rely upon to garner good publicity. The "media beast" is a conglomeration of hungry paper reporters, fickle TV journalists, and time-crunched radio journalists.

Mark Mathis, ex-TV journalist, provides 12 rules you can consistently rely upon to garner good publicity. The "media beast" is a conglomeration of hungry paper reporters, fickle TV journalists, and time-crunched radio journalists.

Mathis explains the rules from the perspective of his real-world experience in newsrooms. You'll see what journalists crave and how to "feed" them. His funny turns of phrase get the point across: "The news animal is always hungry." He shows you how to feed it without getting bitten by bad publicity. A key rule is simplicity. Reporters are constantly whittling down lots of information into a good story. If you can do it for them, you become invaluable. A slew of clever one-liners strewn throughout the book remind PR pros that short and sweet is best when it comes to publicity. PR veterans and rookies alike will find this is a fun read that provides the fundamentals of getting good publicity. Title Feeding the Media Beast: An Easy Recipe for Great Publicity Author Mark Mathis Publisher Purdue University Press, 293 pages Reviewed by Kelly Smith, media relations manager at Pre-Employ.com

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