The Deal brings in Plesser to build up reputation of staff

NEW YORK: The Deal, the weekly magazine covering mergers and acquisitions and other corporate transactions, has hired Plesser Associates to publicize its staff and its scoops.

NEW YORK: The Deal, the weekly magazine covering mergers and acquisitions and other corporate transactions, has hired Plesser Associates to publicize its staff and its scoops.

"We're looking to promote our editorial leadership and their expertise, and to better educate the community about our unique audience," said Martha Brown, director of marketing and communications for The Deal.

The focus on publicity, along with a recent change to an all-glossy look, is designed to call attention to what Brown says is a "broad professional readership" that includes investment bankers, lawyers, and consultants.

"We're not a vertical trade magazine," she said.

For Plesser, The Deal adds to a roster of media, financial, and healthcare clients.

"We see The Deal as a deep editorial resource that will be valuable to the media as they report on the world of business," said Andy Plesser, president of the boutique agency.

Adding columns and analyses to the editorial mix established by The Daily Deal, the weekly magazine was launched with a glossy cover and newsprint pages in November 2002. The move to an all-glossy format, Brown said, is designed to complement advertisements as well as the magazine's graphics and other illustrations.

"It's a better-quality publication, a better medium," she said.

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