BOOK REVIEW: Good 'News' for media-hungry activists

Pity the modern activist. Not long ago, a good protest would get serious media play. Today, a few thousand people blocking traffic is - at best - a story for the Metro section. And you're lucky if they even mention your issue.

Pity the modern activist. Not long ago, a good protest would get serious media play. Today, a few thousand people blocking traffic is - at best - a story for the Metro section. And you're lucky if they even mention your issue.

Enter Jason Salzman. This former Greenpeace and Ben and Jerry's pro has compiled all he knows about getting press - which is a lot - into an easy-to-use handbook that belongs on the desk (or in the backpack) of every serious activist. Salzman's advice is based on tactics that have worked. Get naked, enter a dog in a political campaign, grade a politician, or make an ad that's sure to get rejected. Reporters will eat this stuff up, and Salzman knows a lot of them. Making the news shows you how to form a communications strategy and properly stage an event, and tells you what not to say to reporters. If you want press, but don't have money to hire a firm or time to earn a master's in PR, this book could be your best education. ----- Title Making the News: a Guide for Activists and Nonprofits Author Jason Salzman Publisher Westview Press, 304 pages Reviewed by Douglas Quenqua

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.