MEDIA WATCH: Tour gives Man U a solid foothold in US

British soccer power Manchester United and several other European clubs participated in a preseason mini-tour of the US in July and August to drum up interest in the sport here - and to rake in money from sales and merchandising. The US media was quick to note the tour's brisk sales and heap praise on Man U, helping to introduce the powerhouse to a relatively untapped US market.

British soccer power Manchester United and several other European clubs participated in a preseason mini-tour of the US in July and August to drum up interest in the sport here - and to rake in money from sales and merchandising. The US media was quick to note the tour's brisk sales and heap praise on Man U, helping to introduce the powerhouse to a relatively untapped US market.

Most frequent messages 1 The tour drew large, mostly sold-out crowds 2 Man U is still popular, even without David Beckham 3 Man U is arguably the most popular team in the world 4 The tour showcased world-class, high-quality soccer 5 It was a PR, marketing, and merchandising success
  • Based on 46 US newspaper, radio, and TV stories appearing July 21-August 10, 2003. Evaluation and analysis by CARMA International.

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