Trudel joins H&K's consumer group in newly created role

NEW YORK: Hill & Knowlton has created a new position for Mary Trudel, most recently Ruder Finn's EVP and MD of the strategic communications group, as well as the consumer and consumer-healthcare groups.

NEW YORK: Hill & Knowlton has created a new position for Mary Trudel, most recently Ruder Finn's EVP and MD of the strategic communications group, as well as the consumer and consumer-healthcare groups.

At H&K, she will serve as SVP and executive director of the New York office's consumer marketing and consumer tech businesses. She will report to Marilyn Castaldi, the firm's New York general manager.

"I think H&K, by hiring me and creating this new position, really understands the impact of consumer brand marketing across all sectors," Trudel said.

Renee Yosco will retain her role as H&K's director of the New York marketing communications practice, and Martin Blair will remain director of the New York technology practice.

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