The possible link between increased obesity in the US and the tantalizing drinks, meals, and desserts marketed by fast-food chains has gripped the media's attention over the last six months and has led to significant coverage of the companies' strategies to increase sales and profits. The introduction of healthy food options is seen as a positive step in battling childhood obesity, a growing PR and public policy issue.Most frequent messages: 1. Healthy food options expected to lead to increased sales 2. New health-conscious offerings are available for adults and kids 3. Liability over high-fat meals is an increasing concern 4. Community outreach and financial support are welcomed by local organizations 5. Fast-food convenience and high-fat products are contributing to childhood obesity Based on 9,146 stories appearing in US newspapers, magazines, and broadcasts from March-Sept. 2003. Evaluation and analysis by Cymfony, Inc.
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