MEDIA WATCH: Internet fundraising trend picks up steam

The internet has become the medium of choice for outsider Presidential candidates to encourage large numbers of first-time donors to open their electronic purse strings. The convergence of technology and compelling messaging to energize the public led to a rapid rise in online donations and volunteerism for Howard Dean and, more recently, Wesley Clark, who are both vying for the Democratic nomination. The media, however, is starting to raise concerns about the lack of minority participation.

The internet has become the medium of choice for outsider Presidential candidates to encourage large numbers of first-time donors to open their electronic purse strings. The convergence of technology and compelling messaging to energize the public led to a rapid rise in online donations and volunteerism for Howard Dean and, more recently, Wesley Clark, who are both vying for the Democratic nomination. The media, however, is starting to raise concerns about the lack of minority participation.

1. Internet donations are revolutionizing campaign finance

2. The internet cultivates activism and grassroots fundraising

3. Outsiders are reaching around traditional media

4. Internet fundraising does not replace traditional tools

5. The internet donor base lacks diversity

Based on 142 stories appearing in US newspapers, magazines, and broadcasts from July-Sept. 2003. Evaluation and analysis by Cymfony, Inc.

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