BOOK REVIEW: Kmart chronicle best left on the shelf

In detailing how one of the most well-established retail chains in US history was forced to file for Chapter 11 to stave off extinction, this book accurately pinpoints Kmart's blunders, including brand mismanagement, poor implementation of critical technologies, and blatant corruption throughout its hierarchy.

In detailing how one of the most well-established retail chains in US history was forced to file for Chapter 11 to stave off extinction, this book accurately pinpoints Kmart's blunders, including brand mismanagement, poor implementation of critical technologies, and blatant corruption throughout its hierarchy.

While Turner's basic evaluation is sound, her presentation lacks clarity, and her assessment isn't especially astute. After all, it doesn't take an MBA to conclude that Kmart customers would prefer cleaner stores and shorter checkout lines. In its most insightful chapter, the book juxtaposes critical turning points where Wal-Mart's decisions propelled it forward as Kmart remained stagnant. The comparison begs the question: Will Wal-Mart suffer from a similar hubris and make the same errors that felled Kmart? Maybe Wal-Mart's CEO should pick up a copy, but the average reader is advised to save the $25. ----- Title Kmart's 10 Deadly Sins: How Incompetence Tainted An American Icon Author Marcia Layton Turner Publisher John Wiley & Sons, 240 pages Reviewed by Sarah McAuley, account representative, Greenough Communications

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