PRSA announces plans for restructuring

NEW ORLEANS: The PRSA and the PRSA Foundation are restructuring their operations by placing the foundation under the PRSA umbrella, effective January 1, 2004.

NEW ORLEANS: The PRSA and the PRSA Foundation are restructuring their operations by placing the foundation under the PRSA umbrella, effective January 1, 2004.

William Doescher, president of the foundation, and Stephen Shivinsky, president-elect, will head up the PRSA Foundation Advisory Board. PRSA professional-development activities and foundation efforts will be organized under 501c3 tax-exempt status.

The decision was made last week as the PRSA gathered in New Orleans for its annual assembly and 2003 International Conference.

Also at the conference, a bylaw amendment proposing the removal of the accreditation requirement for assembly delegates was narrowly defeated.

A clear two-thirds majority is required for a vote to pass, and the amendment was defeated with 64% in favor, 36% against. The issue was raised because some PRSA chapters struggle to find a new body of accredited professionals to represent them.

The PRSA also confirmed its leadership slate for 2004. C. Del Galloway, partner with Husk Jennings Galloway & Robinson, will succeed Reed Bolton Byrum as president and CEO at the beginning of next year. Other incoming officers include president-elect Judith Turner Phair of PhairAdvantage Communications, and treasurer Maria Russell, academic director of Syracuse University's communications program.

Galloway said that the PRSA will continue to focus on diversity, professional development, and advocacy.

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