News Briefs

BOSTON: The Lemelson-MIT Program has selected Cone to provide national and local media relations support for its awards and outreach programs for inventors. Administered by MIT's School of Engineering, the program seeks to raise the stature of inventors and to provide resources and inspiration to make inventions and innovation more accessible to today's youth.

NEW YORK: PR firm Andy Morris & Company has signed The Source Enterprises, initiating a multi-month campaign that will extend the company to a variety of media. The Source Enterprises includes The Source magazine and other media properties.

GREENVILLE, SC: Leslie Public Relations has created a specialty practice group focusing on strategic media relations for consumer and b-to-b technology. Operating as Leslie Technology Public Relations, the group will be co-headed by director Kara Dullea, senior media strategist, and Christopher Wailes.

NEW YORK: G.S. Schwartz & Co. has added two accounts. Privacy, Inc., a Dallas-based developer of privacy management software solutions, and Soda-Club USA, a NJ-based subsidiary of an Israeli firm that is the world's largest manufacturer of home soda makers.

ATLANTA: Mike Greenwell, former director of public affairs and community relations for the Centers for Disease Control and Prevention's agency for toxic substances and disease registry, has joined Fleishman-Hillard as SVP.

ST. LOUIS: Fleishman-Hillard has created a new practice, FH Youth, to target children and teens. Alan Rambam, a teen and cause-marketing communications expert, has joined Fleishman to lead the new practice as an SVP.

DETROIT: Franco Public Relations has signed Decorative Coating North America, a business unit of Akzo Nobel, as a new client. Decorative sells wood-care products in North America under the Sikkens and Synteko brands.

STAMFORD, CT: Thomas Hayes has joined technology research and analyst firm Gartner as group VP in charge of global PR. Hayes, who was placed at Gartner by Heyman Associates, will report to EVP of corporate development Zachary Morowitz. Before joining Gartner, Hayes was a managing director at IPR.

SAN JOSE, CA: Power company Calpine has promoted William Highlander from director of PR to VP of PR. While Highlander's responsibilities largely remain the same - overseeing internal and external communications - his scope now extends beyond the corporate headquarters to regional and local PR.

CYPRESS, CA: Mitsubishi Electric has promoted Cayce Blanchard from director of corporate communications to VP of corporate communications. Blanchard will retain his responsibilities of overseeing external and internal communications. In addition, he will serve as the company's main liaison to the Tokyo headquarters. Mitsubishi Electric develops electrical and electronic equipment used in information processions and communications, consumer electronics, industrial technology, energy, transportation, and construction.

SAN FRANCISCO: LaunchSquad has signed two financial services companies for PR services. For investment bank ThinkEquity, LaunchSquad has already publicized its Growth Conference, and is providing ongoing media coverage. And for online-payroll-services firm Perquest, the agency is helping manage the company's launch and introduction of its services to the small-

business market.

BOSTON: The New England Business and Technology Association (NEBATA) has appointed Shift Communications as its PR agency of record. NEBATA is an e-business association where business and technology professionals on the East Coast can exchange information and ideas. Shift will support NEBATA's programs through a variety of PR initiatives.

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