Rockwell's Allen-Bradley to mark 100th anniversary

MILWAUKEE: Rockwell Automation plans a major media and employee relations push to celebrate the 100th anniversary of its Allen-Bradley brand this month.

MILWAUKEE: Rockwell Automation plans a major media and employee relations push to celebrate the 100th anniversary of its Allen-Bradley brand this month.

The company, which boasts $3.9 billion in annual sales, expects 50 to 60 trade and local media reporters to attend a "global media summit" November 17 in Milwaukee. The summit will take place prior to the Allen-Bradley Automation Fair 2003. The fair is an annual educational event that Rockwell holds for customers. It is normally held elsewhere, but this year the company opted to hold it in its headquarters city so employees also could visit the show, said Steve Smith, media relations manager.

"We're using the automation fair as a venue to promote the anniversary," Smith said.

The company is working with PR firm Padilla Speer Beardsley on publicizing the anniversary and the fair, he said.

A key message the company wants to convey is its history of technology innovation, Smith said. It also wants to use the occasion to recognize its employees' contributions.

About 10,000 people are expected to attend the three-day fair. Journalists who come to the fair will have the chance to hear panel discussions on key industry issues during the media summit and also will be given what Rockwell is calling "solution tours" during the show - essentially being presented with story ideas that cut across various Rockwell divisions, Smith said.

Journalists and customers will be offered tours of the former Allen-Bradley headquarters south of downtown Milwaukee, where Rockwell is now based.

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