PalmSource picks Ruder Finn/Switzer for comms efforts

SUNNYVALE, CA: Following the successful spin-off of PalmSource from palmOne on October 28, the PDA opera- ting-system company is now concentrating on its future as an independent, publicly traded company.

SUNNYVALE, CA: Following the successful spin-off of PalmSource from palmOne on October 28, the PDA opera- ting-system company is now concentrating on its future as an independent, publicly traded company.

"We want to establish ourselves as the leading platform company for powering smart mobile devices," said PalmSource worldwide PR director Cynthia Harris, referring not just to PDAs but also to other mobile devices, such as cell phones. The company faces competition from the likes of Microsoft and Symbian.

To help the company achieve a reputation as an industry leader, PalmSource has tapped Ruder Finn/Switzer as its US agency of record.

"We are going to deal with the perception issue," said Jessica Switzer, MD, of Ruder Finn/Switzer, adding that the agency will work with PalmSource to make certain that consumers come to recognize the company as the dominant operating system in the mobile device market.

"We selected them because they brought relevant experience," said Harris of Ruder Finn/Switzer, which worked with Handspring. Shareholders approved palmOne's acquisition of Handspring the same day they approved the spin-off of PalmSource. "They have an impeccable reputation. They have many, many clients that recommended them."

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