Adaptec chooses The Horn Group to broaden its image

MILPITAS, CA: As storage infrastructure company Adaptec moves beyond its acquisition of Eurologic Systems, which occurred earlier this year, the company is seeking to highlight the wider array of storage technology that it now offers thanks to that acquisition.

MILPITAS, CA: As storage infrastructure company Adaptec moves beyond its acquisition of Eurologic Systems, which occurred earlier this year, the company is seeking to highlight the wider array of storage technology that it now offers thanks to that acquisition.

To do so, Adaptec has picked The Horn Group as its new US agency of record. Adaptec previously worked with Golin/Harris International in the US.

"We want to communicate that we have more storage solutions," said Adaptec PR manager Caroline Yu. "The Horn Group will help give the market a broader sense of what we have to offer, as well as helping us talk about our market in general."

In other news, Adaptec will not replace director of PR Andrew McCarthy, who left to join Veritas as director of corporate PR. McCarthy's responsibilities will be handled by Yu and fellow PR manager Mike Hall.

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