WILTON, CT: Beverage distributor Drinks Americas has hired the Bender Hammerling Group to handle PR for the company and its brands. Annual fees are in the low-six-figure range.
Drinks Americas is marketing various beverages associated with notable personalities such as singer Willie Nelson and pro golfer David Frost. The company hopes to use that involvement to garner media attention for the individual brands.
Drinks America CEO Patrick Kenny had worked with Bender Hammerling in a previous job. The company did not issue an RFP for the account.
"Since our brands are associated with icon celebrities or locations like Switzerland, there tends to be a plethora of PR opportunities," said Kenny.