Baker set to retire after 30-year run in automotive PR

IRVINE, CA: After 30 years in auto PR, William Baker is retiring as director, special projects, at Land Rover North America, effective December 31. He is one of the eight senior execs who launched Land Rover's North America operations in 1986.

IRVINE, CA: After 30 years in auto PR, William Baker is retiring as director, special projects, at Land Rover North America, effective December 31. He is one of the eight senior execs who launched Land Rover's North America operations in 1986.

Baker served as Land Rover North America's VP of corporate communications from 1988-1997 when he moved to England to oversee the brand's global 50th anniversary activities. He returned to the US in 2000 after Ford had bought Land Rover.

Larry Rosinski will become director of Land Rover communications and take over Baker's duties when he retires.

Looking back on his career, PR activities promoting Land Rover's environmental causes stand out, said Baker. "Conservation, preservation, and protection are the three keys to what we do and what I spearheaded."

Baker founded Tread Lightly!, a nonprofit group created to protect public lands.

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