News Briefs

BELLEVUE, WA: LexisNexis has chosen FitzGerald Communications to help position its File & Serve division, which provides electronic filing services for the judicial community. FitzGerald, which will manage the account from its Silicon Valley office, will develop an overall communications strategy as well as targeted programs to help LexisNexis File & Serve increase its share of the e-filing market.

NEW YORK: Edelman has appointed Russell Dubner to GM of its corporate and public affairs practice. He was formerly deputy GM of the unit.

NEW YORK: RLM PR has several new clients, including Weathernews, a full-service weather company; The Sterling Group, an independent brand consultancy; Mandalay Sports Entertainment, a national sports entertainment company; and Girlshop, Guyshop, and Totshop, online retailers of clothing and accessories.

WAYNE, PA: Concordville-based Burgess Communications has merged with Boyd Tamney Cross (BTC), a 35-person marketing and PR firm. Donna Weidel, founder and president of Burgess, will join BTC's CEO Boyd Tamney Cross as a VP with the marketing team.

REDWOOD CITY, CA: Eastwick Communications has added new technology clients to its roster, including Collation, which develops configuration-management software, making it easier to manage complex computing systems. Other new clients include Indx and Omniva.

SAN FRANCISCO: Sandy Skees and Megan Pace have joined Porter Novelli in the Bay Area. As an EVP, Skees, previously an independent corporate consultant, will lead marketing and new-business development, as well as work with clients such as Hewlett-Packard, E&J Gallo Winery, and Rio Audio. As an SVP, Pace will work with the healthcare and public affairs practices. Pace previously managed global PR for Eli Lilly's neuroscience division.

SAN FRANCISCO: The Wine Institute has appointed Nancy Light as communications director for the public-policy advocacy group, which represents 637 California wineries and affiliated businesses. Light most recently ran a PR consultancy for wineries and related clients. Light is rejoining the institute, which she served as communications director from 1989 through 1996.

DALLAS: Marketing agency M/C/C has selected Michelle Metzger to lead its PR department. She will oversee the PR team and publicity efforts for the agency's clients. Metzger was most recently the managing partner of Burton Metzger, a PR firm based in Dallas.

SAN FRANCISCO: The Ruth Group, a financial PR agency, has opened an office in the Bay Area to service its client base on the West Coast, particularly its healthcare and technology clients. Tara Cameron will serve as MD of the West Coast office.

CHARLOTTE, NC: Lead Dog Communications has opened its doors, specializing in developing corporate identities and creating communications programs. The agency will offer strategic counsel, identity and messaging development, media relations, analyst relations, business intelligence, website and logo design, speaker placement, and trade-show support. Lead Dog's executive team includes James Abt, Bill Bennett, Christina Dau, and Christian Scarborough.

MOUNTAIN VIEW, CA: Edelman's Silicon Valley office has added technology companies Samsung Semiconductor, the USB Flash Drive Alliance, and Webshots to its roster of clients. Edelman will provide trade media relations for Samsung Semiconductor. The USB Flash Drive Alliance, an industry group supported by Samsung Semiconductor and other companies, promotes the use of USB flash drives, which are small, portable storage devices allowing users to transfer data between computers and devices such as mp3 players. Webshots is the number-one photo-sharing website according to Nielsen/Netratings.

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