News Briefs

MOUNTAIN VIEW, CA: Michael Hakkert has joined Veritas as director of product and technology PR. Hakkert was previously with Sun Microsystems, which he joined in May as director of global communications and corporate PR. He came from Cisco Systems, where he was director of tech PR and industry-analyst relations. Hakkert said he joined Veritas because he "missed the product and technology side of the business."

SAN FRANCISCO: Aaron Heinrich has joined Ketchum and will oversee the San Francisco office's tech practice. Previously, he was a VP with OutCast Communications. Before OutCast, he served as an SVP and codirector of MS&L's tech practice in San Francisco.

BOSTON: Financial Dynamics has hired Robert Joyce as VP in its Boston office. Previously, Joyce was VP at FitzGerald Communications.

MILWAUKEE: Zeppos & Associates has made three promotions among its senior management. Kris Lueneburg Naidl has been promoted to EVP; Brenna Kriviskey Sadler has been promoted to VP; and Brian Knox has been promoted to director of strategic services.

CAMBRIDGE, MA: Racepoint, a PR and marketing consultancy focused on emerging tech, health, and science companies, has signed on new clients, including Curl Corporation (Cambridge), EchoMail, eDial, Poindexter Systems, TestQuest, and World Wide Packets.

LOS ANGELES: Leah Gross has joined Initiative as VP, corporate communications. Formerly, Gross served as senior account supervisor at Weber Shandwick.

AUSTIN, TX: Waggener Edstrom has hired Sarah Russ, who previously led the PR team at Citigate Cunningham's Austin office. Russ will work on WagEd's AMD and Vignette accounts and will help develop new business, said VP John Taylor. WagEd's Austin staff has grown from nine to 14 members in the past year.

AUSTIN, TX: The World Congress on Information Technology 2006 has picked Waggener Edstrom as its agency of record. WagEd will oversee a variety of PR efforts for the technology nonprofit organization's 2006 world congress in Austin, where global leaders from industry, academia, and government will meet to discuss IT policy, the future of technology, and social and economic development. WagEd's efforts will include developing national and international awareness, enhancing media and analyst relations, and supporting media campaigns.

WALTHAM, MA: Schwartz Communications has added six tech clients. The firm's Boston-area office will handle PR for Peppercoin, Startech, TradeStone Software and Zvetco Biometrics, while its San Francisco office will oversee accounts for FDC/aerofilter and SightSpeed.

BOSTON: Shift Communications has added several agencies to its client roster. Shift will serve as agency of record for Atomz, Bluespec, QAS, Ensenda, and Image Therm Engineering, and will work on specific projects for HBO and BioCell Technology.

SAN FRANCISCO: The International Association of Business Communicators has hired Charles Drucker as executive director of its research foundation, and Marissa Winstanley as director of business development. Drucker will oversee all foundation activities, including its research program and the day-to-day operations. Winstanley will be responsible for identifying and developing agreements with sponsors for the IABC and its research foundation.

CHARLOTTE, NC: Jacobsen, a Textron Company, has appointed Trone in Greensboro as its AOR for the integrated promotion of its turf, lawn, golf, landscape, and commercial grounds care business lines.

CLARIFICATION: In the December 15 News Briefs, the CEO of Boyd Tamney should have been identified as Joesph Tamney, not Boyd Tamney Cross.

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