NEW YORK: The Council of Public Relations Firms will not compile agency revenue rankings for 2003, according to Kathy Cripps, the Council's president.
The decision not to produce rankings was made by the Council's board of directors. The rankings had become a key component of the Council's marketing initiatives in recent years.
But Cripps stressed that the Council was not originally founded for the purpose of generating rankings information. "The rankings was something that was taken on a couple of years after the founding of the Council so that consistent numbers would be put out," she explained. "Now we feel that the original objective for which the decision to compile rankings was taken cannot be fulfilled."
In the midst of compiling 2002 rankings early last year, the Council faced a major issue when the top marketing holding companies - such as Interpublic Group, Omnicom, and WPP - announced they would not disclose revenues for their operating companies, a list that includes 18 of the top-20 PR firms.
The Council's presentation of the 2002 revenue data included alphabetical listings of the firms withholding revenue figures. Ruder Finn, one of the world's largest independent firms, objected and left the Council.
Cripps said that the Council is putting together a new program to promote its members, emphasizing the quality organizations in its ranks. The association is also reviewing its eligibility requirements. Lou Capozzi, CEO of MS&L, recently became chairman of the Council, replacing Rich Jernstedt, chairman of Golin/Harris.
PRWeek has published the Council rankings every year since 2001, and this year will compile and publish its own revenue rankings.