Cincinnati targets student tourists in latest campaign

CINCINNATI: The Greater Cincinnati Convention and Visitors Bureau is launching a new PR effort to attract student tour groups to the city. The bureau will target tour operators who deal with school groups from grade school through high school.

CINCINNATI: The Greater Cincinnati Convention and Visitors Bureau is launching a new PR effort to attract student tour groups to the city. The bureau will target tour operators who deal with school groups from grade school through high school.

A new educational brochure is being developed for tour operators. It will detail various attractions the city has to offer to students.

The organization also created CincinnatiStudentTours.com, a new website to tout the city as a student destination.

?The student-tour market is certainly a very viable one for Cincinnati,? said Julie Calvert, VP of communications for the bureau.

This year, the Queen City has seen the opening of a new contemporary art center, as well as a new wing at the Cincinnati Art Museum. Next spring, the National Underground Railroad Freedom Center will open there. All attractions should appeal to student groups, said Calvert.

?We have a very robust arts and culture atmosphere in Cincinnati,? Calvert noted. ?We have new resources that didn?t exist here five years ago.?

Outreach efforts will target cities within an hour?s flight or four hours drive of Cincinnati, an area that includes 60% of the US population, Calvert said.

The bureau also has added the new post of tourism sales manager to target the student- and group-tour market.

While the recession has slowed business travel, Calvert said the new student-directed effort isn?t an attempt to replace lost business travel to Cincinnati. ?The student business is going to augment the convention

business already coming into Cincinnati,? she explained.

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