NEW YORK: Jon Goldberg has joined Porter Novelli (PN) as EVP and leader of the corporate affairs practice group in New York, a new position.
Formerly head of worldwide corporate reputation and crisis management for Edelman's PR21 unit, Goldberg will be responsible for IR, financial communications and PN CauseWorks, PN's corporate social responsibility and strategic-philanthropy unit. He will report to Julie Winskie, GM of PN's New York office.
Goldberg's appointment enables Peter Hirsch, partner and head of PN's corporate practice firm-wide, to focus more on client-development opportunities.
"I've spent my entire career in the corporate world, whether on the client or agency side," Goldberg said. "Within the corporate realm, I specialize in being a generalist."