PR PLAY OF THE WEEK: Britney's ex makes most of short union

KENTWOOD, LA: Capitalizing on his 55 hours as Britney Spears' husband, college junior Jason Allen Alexander has hired a sports marketing guru to handle media interest in his story.

KENTWOOD, LA: Capitalizing on his 55 hours as Britney Spears' husband, college junior Jason Allen Alexander has hired a sports marketing guru to handle media interest in his story.

The 22-year-old childhood friend of the pop diva, who has been characterized by the press as a "high school football star," has hired Ira Rainess and his Baltimore-based Game Time Management. "He is overwhelmed," Rainess told the New York Daily News. "I'm offering him general advice as a favor to a friend." Although press reports identify Game Time as a PR firm, it is known best for representing the business and media interests of Baltimore Ravens linebacker Ray Lewis, helping rehabilitate his image after legal woes. Rainess has represented other high-profile athletes as well, most notably Cal Ripken Jr., who he worked with for 10-plus years. Media rumors report that Alexander has been offered $1 million for a videotape of the marriage ceremony. While no tape has surfaced, Alexander has appeared on numerous shows to tell his tale of the now annulled marriage, including Access Hollywood and Inside Edition. With those and other high-profile shows begging for more, Alexander joins the family of pseudo-celebrities who caught the fame bouquet by hitching themselves to established stars. Whether this has morphed into a valid career step in the entertainment industry, as in the case of Tom Arnold (who wed Roseanne Barr in 1990), or is simply a reliable shortcut to Page Six, the persistence and volume of celebrity media now ensures that paparazzi will rain down like rice on even a B-lister's special day. In Alexander's case, tapping a professional to manage the media blitz shows wisdom beyond his years. Whether he uses his blond ball and chain to further a career or fades with grace onto the long list of Britney's savvy spectacles (recall the Madonna kiss?), Alexander wins PR Play for planning a honeymoon with the media, even if his blushing bride is nowhere to be found.

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