Motorola kicks off review of PCS account

LIBERTYVILLE, IL: Facing increasing competition from Nokia and various smaller competitors, wireless communications giant Motorola has issued an RFP for its mobile phone division in the US.

LIBERTYVILLE, IL: Facing increasing competition from Nokia and various smaller competitors, wireless communications giant Motorola has issued an RFP for its mobile phone division in the US.

Hill & Knowlton has been Motorola's global lead agency of record for nearly four years. As part of the personal communications sector's due diligence, however, the company's PCS division decided it was time for a review, said Julia Cordua, director of consumer and lifestyle PR for Motorola PCS, which oversees the mobile-phone business.

"It's basically a general review of the business," Cordua added. "It's just a good idea to take a look at who you are working with from time to time."

Cordua declined to give the size of the account or say which agencies would be participating, although she did confirm that H&K would be taking part.

"We're very proud of the work we've done, and we think together in partnership with Motorola we've achieved a great a deal of success, which is reflected in the company's success," said Harlan Teller, president of H&K's worldwide corporate practice. "We look forward to competing, and continuing our relationship with Motorola."

Teller added that H&K remains Motorola's lead global agency, and this review is only for the US PCS business.

Motorola PCS is handling the search internally, without help from a procurement firm. The division hopes to make a final decision by early September, said Cordua.

The latest IDC market report in November shows Nokia with 35 percent of the global market, while Motorola has 15.5% and Samsung has 11.5%. Motorola also faces competition from Siemens, LG Electronics, and Sony Ericsson.

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