JOURNALIST Q&A: Linda Reimer

The world of blueprints is far from the exclusive domain of men, something Linda Reimer learned before launching Her Home, a magazine that teaches women the basics of home design. Here, she talks to PRWeek about what went into building the new publication.

The world of blueprints is far from the exclusive domain of men, something Linda Reimer learned before launching Her Home, a magazine that teaches women the basics of home design. Here, she talks to PRWeek about what went into building the new publication.

PRWeek: Where did the idea for Her Home come from? Linda Reimer: Building a home is a major investment. Women make 80% of the critical decisions when that home is being built. About a year ago, we decided that since there was no publication that helped women gain the knowledge necessary to make these decisions, we decided to create Her Home. The magazine provides the latest home building trends, processes, and products. For example, a current trend is toward safer, stronger, more energy-efficient homes that can better withstand environmental and weather elements like hurricanes and tornadoes. Regular safety and health articles cover such issues as making interior air healthier and using exterior lighting for more secure premises. "Sitting In" conveys women's feelings on current home-related construction topics. Our parent company, Design Basics Inc., is one of the leaders in home plan designs. In Her Home, women building and contracting executives offer their viewpoints on how they'd modify Design Basics' home plans. Each issue also carries at least one article on a remodeling project. PRWeek: At what demographic is the magazine aimed? Reimer: Women want knowledge in advance of construction and throughout the building process. While the primary audience is middle- to upper-income women between 30 and 60 years of age, Her Home is for any woman who is in the dreaming or planning stage of building a home. The more knowledgeable women are, the better they feel about themselves and the better able they are to ask the right questions of the architect, building contractor, or any one of the other dozens of professionals involved in home construction. PRWeek: A lot of shelter magazines now on newsstands are loaded with prohibitively expensive design ideas. Is there any room in Her Home for aspirational designs? Reimer: Aspirational is relative. The designs in Her Home accommodate a wide range of lifestyles, from modest to opulent. Additionally, the remodeling articles feature realistic opportunities and solutions to improving areas of the home. PRWeek: The debut issue is focused largely on technique. Do you foresee a place within the magazine where products are reviewed? Are there any changes on tap for the next issue? Reimer: Our "Fresh Picks" section showcases innovative products that one might not otherwise come across. Each product directs the reader to a company's website for more information. We also have linked each product from the resources section in www.herhomemagazine.com. While our editorial calendar is set for the coming year, our focus is on women who dream of building their home or aspire to, so we're always interested in hearing what's on the mind of our readers. ----- Name Linda Reimer Publication Her Home Title Editor and publisher Best contact method lreimer@herhomemagazine.com Web herhomemagazine.com

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