Euro RSCG Worldwide merges Magnet and Middleberg

NEW YORK: Effective April 1, 2004, Euro RSCG Middleberg and Magnet Communications will be combined to form Euro RSCG Magnet, parent company Euro RSCG Worldwide announced today.

NEW YORK: Effective April 1, 2004, Euro RSCG Middleberg and Magnet Communications will be combined to form Euro RSCG Magnet, parent company Euro RSCG Worldwide announced today.

The new agency will be helmed by David Kratz, current president and CEO of Magnet. Don Middleberg, chairman and CEO of Euro RSCG Middleberg, will be chairman of the new entity. "Euro RSCG Magnet promises to be a different kind of strategic communications company," said Kratz in a release. "One that tackles marketing and communications problems with creative business thinking." The new agency will offer services in corporate communications, IR, healthcare, financial services, tech, and consumer. More details to come in the January 26 issue of PRWeek.

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