CEA study prompts search for teen voice

ARLINGTON, VA: With teenagers becoming one of the most important audiences for consumer technology, the Consumer Electronics Association (CEA) is looking for a teen spokesperson to reach out to his or her peers.

ARLINGTON, VA: With teenagers becoming one of the most important audiences for consumer technology, the Consumer Electronics Association (CEA) is looking for a teen spokesperson to reach out to his or her peers.

A recent CEA study found that 91% of teenagers bought consumer electronics in 2003, compared to 82% of adults.

"If you look at who retailers have typically targeted, it's been 18- to 35-year-old males," said Tara Dunion, CEA director of communications. "But that has changed. Women and teens have stronger purchasing power."

The spokesperson will educate teens about trends and developments in the industry, as well as write teen-centric consumer electronics articles, conduct media interviews, and serve as an advisor to the industry.

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