BRISBANE, CA: Shopping.com, a web-based company that allows consumers to compare prices and make purchases at various internet retailers, has hired Spark PR as its first PR firm. The appointment comes as the company undergoes a rebranding effort.
The company was previously known as DealTime, but after it acquired Epinions.com, it relaunched and rebranded itself as Shopping.com in September.
"Shopping.com offers a unique purchasing experience for shoppers," said Spark PR managing director Diane Schreiber. The website works with more than 4,000 merchants, offers about 7 million products, and has about 2 million product reviews from website users.
"We wanted an agency that could help us take it to the next level, to reach across the broad consumer audience that is out there," explained Krista Thomas, Shopping.com's director of communications. "Online shopping is now in the mainstream."
Online retailing continues to grow in popularity as shoppers spent $18.5 billion during the 2003 holiday season, according to a study from Goldman Sachs, Harris Interactive, and Nielsen/ NetRatings. That marks an increase of 35% over 2002.