After 9/11, Americans realized that bridging cultural gaps had become a necessity. Enter Culture Clash, which serves as a crash course on dealing with the ever-growing effects of globalization.Acknowledging that cultural divisions run deeper than just the language barrier, Zweifel's "three tools" method to prevent global missteps focuses on building stronger relationships in order to gain results. Exhibiting true attention to detail, one chapter is devoted entirely to setting up global meetings, with recommendations running the gamut from co-creating agendas to choosing the right medium. And even the most experienced communications expert could utilize the "Global Integrator" model as a refresher before embarking on cross-cultural M&As. Citing firsthand experiences, as well as the costly mistakes companies have made in going global, this book clearly outlines the steps to take when trying to amalgamate with other cultures in the business arena. On a deeper level, it stresses how tolerance and awareness can benefit readers' daily interactions. ----- Title Culture Clash: Managing the Global High-Performance Team Author Thomas D. Zweifel, Ph.D Publisher SelectBooks, 128 pages Reviewed by Christie Casalino
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